Gabetti Open Points September 17, 2006
Or, as I’d like to say: starting the innovation of the real estate market; Gabetti Open Points are interactive windows we started spreading through italy. They’re a 24h/7 Gabetty agency where you can search for an house or office, simulate your loan, and leave your data to be contacted by an agent.
These interactive shop windows are built using a supercool fanless hush computer, a 32′’ Nec LCD screen and a touch-sensible ultrathin film that converts the existing glass window into an input device. Even if the technology isn’t so cutting edge I’ve never seen something similar applied to a shopping experience, moreover if we talk about real estate business.
There’s an interesting effect that we observed as more and more of this open points appear in our shops: the Observers or - as my boss likes to say - the “Broken Window effect“. When you use one of our Open Points immediately a huge crowd becomes visible on your back: curious people that have never ever seen something similar: a shop window that can be touched to interact with a monitor. WOW.
If you leave in Italy (or planning a trip to) be sure to leave a comment here below. We’re starting with a promotional initiative that involves the Open Points and a mass market distribution firm. you could try these machines and also win a 150.000 euros worth prize.
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5 Responses to “Gabetti Open Points”
Really interesting. Are they going to be placed in Bologna?
Riccardo: starting from October 2nd you’ll find one at the Casalecchio di Reno Carrefour.
Ciao Matteo,
the idea is not bad at all
Anyway it should be more interesting to mix paper and digital features.
User tracking/profiling, print/save the search result, make more users at the same time looking at announce.
With the “digital monitor” are also apperaing “Privacy” problems…for example…why other people could see my search filters ?
Why I could not interact with the tool using my own personal phone screen ?
Another questions: why I should interact with a Monitor when I’m into a Real Estate Agency ?
Maybe it’s usefull also around the city ( not only related to an agency, where I could talk to people ).
Anyway…the future is bright
Good work!
Uhm… I don’t think paper is the solution (and we also love trees): the aim of our Open Points is to have a 24h agency available to the public; obviously when you find an home of your interest you have to contact our agency for an appointment.
I’d also like to stress the fact that the Open Points are suitable for
a) speed up the home search when the agency is open (or if the customer has not time/doesn’t want to enter the agency)
b) make home search available when the agency is closed
And that’s why you might want to interact with a monitor eve if the agency is open.
We’re also working on the mobile/open point interaction. But times are not yet mature for a mass market product.
> b) make home search available when the agency is closed
Ma questo significa che se passi di mattina ti puoi portare la vetrina a casa per cercare con più calma, di sera?